The Longevity of Historical Brands
During the past years a massive number of new brands have been introduced into the market. Some of them have excelled in the field for over one hundred years or, in some cases, even three hundred. Others disappeared in the blink of an eye. Which key factors determine longevity?
A Comet Named Margherita
Academic activities, research and teaching, are inextricably linked to social commitment. Spreading knowledge is a scientist’s duty, who ‘returns’ the fruits of their labor to society. In astrophysics, this also means giving answers to people’s fears and curiosity.