The transitive factor of the brand

ITALIANO ESPAÑOL English

Yeguada Marín García

img021

STORY
Yeguada Marin Garcia dates back to 1931. In 1966 it grows considerably with some lots of brood mares coming from the Baones brothers. From 1967 to 1981 the breeding farm changes its name and property, but then it goes back to the family with Jose Luis Marín García, who manages it until his death in 2001, and is substituted by Diego Marín, the current manager.
A part from the history, here we would like to focus on the substance, that has always been. Substance in terms of excellent horses that contributed to define the current prototype PRE. Here are some names: Urano and Pampero V among the male horses, Zancarronera and Trovadora among the brood mares. The list of prizes obtained by the breeding farm is one page long.

THE FINCA EL ZANCARRÓN
It’s a simple place, well organized. The horses can live freely and rest in the shade of a fantastic Mediterranean pine forest. Near the breeding farm of San Juan del Puerto and Trigueros works Javier Marín Fidalgo, Diego’s brother. He’s a rider who prepares also the family horses for competitions and manages an equestrian centre.

THE WALK
We had a long horse ride in the surroundings of the finca with Diego Marin. The beauty of the surroundings is testified by the pictures, the one of the person can be deduced by what follows.
Running a historic breeding farm, even if not ancient, is a great responsibility. Whoever has studied the factors of longevity of historic firms knows that the property is a “passing good”, and it’s important to preserve and improve it for the next heir. We believe the keystone lies in this factor, the difference and the quality of the breeding farms having a story. Keystone because a historic brand has something that the others don’t have, and you can do things that otherwise you couldn’t do. Story makes the difference. We are talking about stratified paths of events, choices and corrections of errors that make a breeding farm great. These kinds of experiences, if they lead to success, allow to carry out the job using the charm of the brand.
The peculiarity of these historic brands lay in the term “retrobranding”. Retrobranding is a fascinating subject that studies the factors of success in the correct management of one’s story. We were saying that such a brand is a passing good: it moves from father to son like a high quality watch, a family house, paintings portraying grandparents. The manager’s task is to receive a heritage, manage it in the correct way and then passing it on to one’s children. In this dynamic there is a responsibility that makes these businesses different from others. The difference lies in the model of property, where the rules of the free commerce are generally in force. Here the property is transitive and it’s necessary to focus on the factors of longevity more than those of profitability.

And now I tell you something about Diego. A great professional, veterinarian with a long experience in the sector. Most of all, an intelligent person and a cultured speaker.